So I don’t know if anyone else has noticed, but I feel there has been an explosion of memes circulating around Facebook recently. For people who don’t know, memes are those images with some kind of funny statement or comment that correlates with the image. I’ve just learned about internet memes, so I’ll give a quick crash-course lesson for those of you that are like me.
A textbook definition of an internet meme (pronounced as meem; not may-may, or meh-meh as I like to say it) is an idea or concept that is spread throughout the internet. They rooted from the word meme which is “a behavior or style that spreads from person to person within a culture”. Internet memes may be a hyperlink, video, picture, website, hashtag, or just a word or phrase, such as intentionally misspelling the word “stupid” as “stoopid” or “the” as “teh.
They are usually created through some sort of social interaction (reaction faces),
pop culture reference (Chuck Noris)
or a situation people often find themselves in (Awkward Penguin).
Because they are primarily seen on social networks, blogs, emails, new sources, etc. they can grow extremely fast and gain world-wide popularity in a matter of days. They also show up almost instantly to all the major websites, which makes it nearly impossible to track who gets bragging rights for starting the meme.
There is no surprise that internet meme’s have caught the eyes of viral marketers and researchers. From a marketing standpoint, they are a great inexpensive form of mass advertising. PR, advertisers, and marketing professionals are embracing internet memes and using them as a source for “guerrilla marketing” to create a buzz for their product or service. Meme’s have even created its own category or marketing called memetic marketing: which is the practice of using memes to market products or services. People like memes because they appeal to the most recent fads in a trendy, comical, and clever way.
Here are a bunch of internet memes that I like too chuckle at.
(Old, but one of my favorites)